Why branding is important for businesses

It is true that no business can sustain itself without proper branding. But the question is- what is Branding? Well, in simple words, branding is a collective term for all the marketing techniques that help establish a brand’s identity in the market. There are various methods to establish branding, and it includes the brand image(logo and name), advertising, customer service, public relations, etc.
Without a doubt, brands who want to make an impact and establish their name in the choked crowd spend substantial resources on branding.
In a nutshell, branding creates a long-lasting impact on potential customers and allows them to make a brand’s perception even before trying out the actual product. If branding is done the right way, it will bring more customers and help them distinguish your brand from the competitors.

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STRIPE PAYMENT GATEWAY

Without discussing Stripe, one cannot cover the topic of online payment gateways. At present, Stripe has become the backbone of online-only businesses and helps them handle international customers as well. Technically speaking, Stripe is a credit card processor that helps businesses with online transactions.
An introduction to Stripe
Stripe was established in 2010, and it is an American- SaaS(Software as a Service) company. It helps mobile apps and eCommerce companies by offering them payment processing software and API that helps them incorporate payment processing in the company’s website.

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What is Saas ?

Software as a Service was first introduced in 1998. Since then, SaaS has become a commonly used term and almost everyone using the internet takes advantage of SaaS in one form of the other.
So what exactly is SaaS? In a nutshell, It is a service that people use on the internet. Instead of the complicated process of downloading expensive software, SaaS offers a multitude of services over the internet, revolutionizing modern usage.
Small as well as large businesses rely hugely on SaaS at present. Saas applications are also referred to as web-based software. The software provider takes care of the security, performance, and availability for the end-users.

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Online learning platforms

Nowadays, students learn more on the internet than they do in schools. Not just students, but anyone who is keen enough to learn can find pretty much everything on the internet. To satiate the desire of learner from all age groups, there are specialized online learning platforms that offer a superfluity of topics. In the Covid-19 pandemic, these platforms have helped millions of students learn new skills like digital marketing, graphic designing, and other skills too.
In this article, you will get to know some of the most popular online learning platforms that have revolutionized the definition of virtual learning.

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Impact Of Covid-19 In The Business Sector

The pandemic has put several flourishing businesses in dilapidated conditions. The worldwide economy has shaken drastically, thanks to the virus. Apart from the 1.7 million deaths, the Covid-19 virus also claimed jobs of 190 million people worldwide. This is a disheartening condition, and the most affected one is the private sector. Not just people, millions of businesses also faced shut down, both online and offline, because of the drastic change in the economy.
News reports show how people are moving away from big cities and finding refuge in their basements. From the laborers to the industry specialists, everyone has fallen prey to the falling economy. It is estimated that the world economy has been affected by two trillion. Every country, except China, witnessed a recession in economic growth.

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